In this week’s Summit video release, Doug Palladini – VP of Americas at Vans, President of SIMA – discusses the potential that surf parks hold for the surfing industry. In a Q&A with moderator Jess Ponting, Palladini offers parallels from the skate industry, insight on independent retail opportunities, and a case for how to organically grow the surf park industry.
Ponting: “From your position as the General Manager for the Americas at Vans and also as the President of SIMA, are surf parks on your radar?”
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